Project Reveal: Flores

Flores is a modern day cantina, located in San Francisco's Cow Hollow neighborhood, with the spirit of Mexico captured by the interior design. 

We pulled inspiration from the natural beauty of the Tulum, Yucatan, and Caribbean regions. Flora and jungle-esque plants, authentic patterned tiles, rattan pendant lights and leather equipale chairs were all incorporated to transform the space. 

Staying true to the client’s desires, the team created a space that feels authentically Mexican and a can transport guests to another time and place. In using textural outdoor materials like wood siding, white stucco and cement floor tiles the finishes are meant to feel lively and to bring the outdoors up close and personal.

The dark carving in the bar was a commissioned piece completed by Jesus Sosa, a native to Oaxaca. We wanted something that felt extremely authentic and a little dark, like it had history and a story. He finished the 8' carving in 6 weeks and it tells one of the stories of his village. He and we are so proud to be able to collaborate and create one of a kind pieces that everyone gets to enjoy! This piece was a really special addition to the space. 

The Pivot Bar Stool,  Abbatoir Table Stool and Equipale Pigskin Restaurant Chair provide casual seating in the bar and outdoors. 

Different sizes and styles of handwoven shades create a layered lighting effect. 

The mural was also a commissioned piece completed by Marcial Cabada “AKA Machy,” a local bay area artist. The strong feminine figures were vital to making the space have intention and interest. The colors are spectacular and we balanced the design with "woven" patterns that emulate a landscape. I wanted the mural to feel integrate and not like it was sitting on top of the design. I think we achieved that! 

We mounted Mexican Handmade Amate Paper to reclaimed wooden boards to make an interesting art piece. 

Multi-color string lights from Pigeon Toe Ceramics add color and a nice ambiance to the back dining room. The banquette back fabric is super durable and from Perennials

Photography by: Lauren Edith Andersen

What We Learned at GGRA

This last Monday and Tuesday Golden Gate Restaurant Association hosted their annual Industry Conference. Over those two days we got the opportunity to listen and talk to a variety of people in the industry and learn about how they are running their businesses and how they started. There were a wide range of topics covered, such as: Chef Development, Going Green, Social Media, Litigation, Restaurant Culture, and Immigration & Diversity. 

It's always great to hear fresh perspectives, as you can find yourself easily entrenched in your own practices.  Here were the top 5 take aways from the conference that seemed to be clear across the board of speakers.   

1. Social Media is a incredible (free) way to get your brand out there! As a restaurant owner it is important to think of how your space, brand touch points and food or beverage is represented in the social media platform. Make it easy for guests to take great photos by keeping the space light and bright and hiring a great design us :) 

2. When you are building a restaurant concept authenticity is key. What are you passionate about and what do you really feel supplies a need for the neighborhood. Do not compromise on either of those elements. 

3. Fast Casual is here to stay. There will always be a need for full service or fine dining models but as labor become outrageously expensive, concepts either need to be really clear and the best around and/or reduce labor with fast casual spaces that still give an interesting experience. 

4. Chose your real estate and landlord wisely. Your location, style of the space and who owns your building really matters. Pick a place with good bones, a landlord who cares about the success of your business and a neighborhood that needs your concept. 

5. Don't open your own concept unless you are extremely passionate about the industry. If you live, eat and breathe restaurants and there isn't anything else you can or want to do then...give it a go. If not, this industry isn't for you! 

A few of our favorite clients spoke and had incredible advise to give! 

Jen Pelka (owner of Magnum PR & The Riddler) was a panelist on the Social Medial 101: What Are Your Social Media Channels Actually Saying? panel.

Marko Sotto (owner of Barzotto) was a panelist on the What's The Future Of Service? panel. 


Adriano Paganini (CEO of Back of the House) was a panelist on the Best Practices In Profitability panel. 

Current Mood



What We Are Eating

A few weeks ago we celebrated my finance's birthday and went out to dinner at Babu Ji, an Indian restaurant in the Mission. It's relatively new to San Francisco (it opened in November of last year), and has delicious food and a fun atmosphere. Bollywood movies play in the background while you dine and they made Ben wear a turban for his birthday.

What We Are Shopping

The Bay Area has still been getting hit pretty hard with rain, but mentally we have moved on to Spring. 

Sources: 1 / 2 / 3 / 4

Our Favorite Finds 

This month we've been sourcing a lot of lights for our clients and have come across some really fabulous finds. Here's a couple of our favorites, some vintage some not.

Sources: 1 / 2 / 3

What We Are Cooking 

My sister has recently gotten into making handmade pasta and we've been making a lot of tagliatelle bolognese. We made ours from Paul Bertolli's cookbook and you can find it here

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What We Are Designing With

We have been doing a lot of styling with plants lately and our favorite place in the city to go for plants and pots is Flora Grubb Gardens